At my job as Graphics and Web Assistant at Ryerson's Student Affairs office, my supervisor tasked me with a personal project that I could work on alongside my everyday projects. It was a way for me to do something that wasn't work related at work and a way for me to come up with something on my own.
The campaign is a set of 3 posters that is meant to be interpreted by the viewer. The slogan “Love is in our nature” can have multiple meanings. The saying can be used to remind people that they are capable of showing love and compassion as it is within our human nature. It can also humanize animals in order to help life on land by relating to them. The poster is up to the interpreter to decipher what message is most relevant to them at the time they see it for the first time.
The vision I had for this project was always changing. I came to the conclusion that I wanted my message to be universally understood so that it could catch the eye of someone walking by and hopefully they read my slogan and think about it.
One of my goals is to have my work seen in out-of-home advertising locations (all images above our mockups sadly). I would love to see posters like these up in bus shelters or subway platforms where people can look at these posters and reflect on my work. I want to communicate with the public through my work and hopefully someone will be able to have a dialogue with my posters where they will be able to reflect on themselves or their surroundings.