From the summer of 2024, I freelance for Crave Canada for their shows "Heated Rivalry", "Made for TV" and "Drag Race Canada." For "Heated Rivalry", I created content for Instagram and TikTok, helping the channels grow to a combined total of 2 million followers. For "Made for TV", I led the social media strategy and creation for the show's pre-launch and launch phases managing the account by myself. For "Drag Race Canada", I supported the launch phase after the season premiere.
Below are graphics that reveal the episode titles of each episode (Link to post: Instagram) and the videos below were created to reveal the release dates and the Episode 3 title (Link to post under each video).
Below are character posters and graphics to tease the show before the premiere.
Below are episodic graphics to release stills and to engage fans of the show. I also created book quote graphics and collages for the fans.
Below are phone wallpaper graphics I created for fans. The full wallpaper was available on our Instagram story for fans to screenshot. I also created photo album graphics to show our fan-like obsession with the characters of the show (Link to post: Instagram).
Below are videos I would receive from the production team to create BTS content of their shoots and events.
Below are book to screen videos that we would create for every episode. We also did split screen videos to showcase parallel scenes in the show and BTS of production.
Below are compilation videos in different formats.
Below are just a few of the many Tik Tok edits and fan cams I have made for the show.
Link to post: Tik Tok
Link to post: Tik Tok, X (@PopCrave)
Below are the best lines from the Crave Original "Made for TV" starring influencer Bomanizer. The second Tik Tok is a fancam to Charli XCX's "Von Dutch."
The two IG Reels below highlight Bomanizer as a kid versus as an adult in his show using a popular One Direction song and a split screen format.
For the show, I was responsible for clipping multiple scenes from the show. Sometimes I'd add a caption on the asset to add a funny twist to the clip.
Below are Tik Toks I've made for "Canada's Drag Race." The first is a lip sync challenge for followers to duet on Tik Tok with their own self-written duets. The second is a highlight reel of Lisa Rinna's appearance in one of the episodes.
Below are Tik Toks that highlight funny lines in an episode and the contrast between friendships on the reality TV show.