In the winter of 2024, I joined the Etalk team at Bell Media as a part-time Digital and Social Producer. This became a full-circle moment from my time as a Bell Media Intern working for the brands CTV and MUCH.
One of my first projects was clipping red carpet interviews from the 2024 Oscars. Below are a few of my favourite ones I got to publish and write copy for. The first one highlights Issa Rae and garnered 1.3 million views on Tik Tok.
As a weekend freelance Social Producer for Etalk, I have to find current stories that are relevant and entertaining. Below is a compilation of Abby Lee Miller reacting to Jo Jo Siwa's "Karma" that I edited down for viewers, which gained 3.2M views on Instagram and almost 1M views on Tik Tok. The second video is a fun clip from the Jimmy Fallon show with Emma Roberts that gained over 75K+ views on Instagram.
Below are static graphics made with Etalk's graphic templates. The first post about Zendaya was published live right after it happened. The immediate coverage helped us reach 2M accounts and gained 47K+ likes on Instagram. It was also about finding the source materials, and highlighting the funny moment and Zendaya's stunning dress (Link to post: Instagram). The second post highlights a quote from Hunter Schafer on her GQ story (Link to post: Instagram).
Below are two more static graphic assets from Etalk's templates. The first one is used for fan reaction-style posts. The post brings us into the conversation with Charles Melton and Kit Connor fans (Link to post: Instagram). The second is for obituaries, which required respectful copywriting (Link to post: Instagram).
Below is a fun video recap of Victoria Beckham's birthday party with several celebrity guests and some fun moments. This involved finding out who went to the party and searching the internet for any photo and video evidence to compile it together in a fun edit with Spice Girls playing in the background. The second video is a fancam of Selena Gomez at the Cannes Film Festival. This video has 4M+ views across Tik Tok and Instagram, which I think is due to her name trending at the festival and the audio used.
Below are fancams of our favourite stars at the Met Gala. This involved being on standby looking for the footage and then finding audio for the videos. I made sure to use trending songs that are relevant to each star we highlighted. The first video of Stray Kids brought in 13.1M+ views. The second video of Jennie Kim brought in 837K+ views. The third video of Barry Keoghan brought in 289K+ views. The fourth video of Zendaya brought in 812K+ views.
Below are assets for the Canadian Screen Awards red carpet. The first video is about Ryan Reynolds calling out the 'Dune' bucket and Denis Villeneuve defending the originator. The second video is about Indigenous representation from the cast of 'Little Bird.'