You get bacon! Everybody gets bacon! Maple Leaf Foods wanted to hold a bacon giveaway contest. Our team created the "Sizzling Showdown," which hosted weekly Instagram giveaways which garnered engagement and follower growth. We even had a contest where the grand prize was a year supply of bacon.
Below are two assets I created utilizing motion graphics. The first asset is an announcement video that was posted to IG Story explaining the context behind the "Sizzling Showdown." The second asset is a weekly story that's posted after the winners are contacted, notifying followers that the weekly contest is over.
Below are all the contest graphics that were posted on a weekly basis, each asking followers to engage with our posts to enter the giveaways.