Edwin Lo - Creator

In the spring of 2025, I joined the agency Dentsu Creative as a Content Creator. I got to work on amazing clients, such as IKEA, creating work that was organic, relatable and trend-focused.

Below are static graphics that I created for the holidays. Imagine IKEA's iconic stuffed animals in a holiday photoshoot (Link to post: Instagram, Tik Tok).

Below is a moodboard that turns into a reality. The idea here is to create content for people who are interior designers. We usually see this type of content on "interior design" Tik Tok (Link to post: Instagram, Tik Tok).

Below is a reactive post to Spotify-wrapped. In a year where stuffed animals and plushies went viral, we wanted to remind our IKEA fans that DJUNGELSKOG is their favourite (Link to post: Instagram, Tik Tok).

Below are more static graphics that have a meme-style focus, which allows the brand to have more fun on their platforms. The first one below is in reference to the viral Starbucks bear cups.

Link to post: Instagram

Below are videos that focus on promotions for wardrobe and gaming products but through a more creative lens. Promotional messaging can be found on the posts' captions (Links to post found under videos).

Link to post: Instagram, Tik Tok

Link to post: Instagram