In the summer of 2022, I joined the creative agency Sid Lee as a Content Creator. The main client I worked on was NETFLIX doing content creation for their Canadian social channels (Facebook, Instagram, Twitter) that are occasionally shared to global market channels, as well. With my partner, we pitch content ideas to the client, based on relevant online trends, for NETFLIX's original and licensed titles in Canada. It's been a fun and rewarding experience getting to work for this team that I'm so passionate about. Below are some of the content pieces I've been able to help pitch, create, and publish. 
The first is a press junket for NETFLIX's "Drink Masters" and "Love is Blind". For this press junket, my partner and I were responsible for pitching five concepts for these cast members and only one being chosen for production. I was then given the footage after the shoot to edit in post production for our social channels (Facebook, Instagram, Twitter).  
Below is a recap of Young Royals Season 1. It mimics the "chaotic edit" aesthetic from the perspective of a fan. It focuses on the main couple to remind viewers of where we left off in Season 1 in preparation for Season 2. Link to post: Instagram, Twitter.
Below are mock BeReal posts from the POV of some of our favourite NETFLIX characters. Link to post: Twitter + Instagram (talent from the show reposted on their stories).
Below is a meme format where we have to find pairings or couples and label them based on their character traits. This meant knowing the characters in order to come up with clever labels. Link to post: Instagram.
Below are two formats to showcase our titles. The first being a Search Engine asset to garner community engagement and to see if our audience agrees (Link to post: Instagram), and the second to come up with what we think our favourite characters are currently watching on our platform (Link to post: Instagram). 
Below is a lookbook for the very fashionable character Drea in "Do Revenge". Link to post: Instagram.
Below are two formats. First is an Airdrop meme from the iconic Vecna (Link to post: Instagram). Second is a clickbait thumbnail for Netfflix's Wednesday. The whole post has other Netflix titles as well (Link to post: Instagram).
Below is a meme format for Twitter where we played with the optics of image Tweets. In order to see the full post, you have to view the full image and swipe through. Link to the Tweet.

Link to post: Twitter

Below is a format for Twitter where we played with the new feature that allows you to include multiple videos and pictures in one post. These characters are from "Heartstopper" watching a scene in "Young Royals". Link to the Tweet.

Link to post: Twitter

Below are wallpapers for fans to download from the beloved show "Heartstopper". Many fans were happy to get high quality images in wallpaper dimensions for their favourite characters. Link to the Tweet. 
Below are two reels for "Stranger Things" Season 4 and "The Umbrella Academy" Season 3. The "Stranger Things" IG Reel is clipping together scenes from the end of Season 3 where Hopper leaves a letter for El and she reads it. We pair this monologue with clips from Season 4 and ends with El's promise to keep the door open three inches and their ultimate reunion. The "Umbrella Academy" IG Reel showcases the actual scene in the show and then the BTS of their rehearsal to show.

Link to post: Instagram

Link to post: Instagram

Below are two reels for Netflix's "Do Revenge". The first is a Maya Hawke fancam that mimics fan edits and the second is a ranking of the best lines in the film. The second Reel was also shared by Maya Hawke on her personal IG Story.

Link to post: Instagram

Link to post: Instagram

Below is a Reel for "Do Revenge" with Sophie Turner's iconic line delivered in 3 different languages. This post was also posted on Netflix US Instagram and Twitter, and was also shared by Cami Mendes on her personal IG Story. The second Reel is a "scream therapy" Reel with iconic screams from some of our licensed and original titles. 

Link to post: Instagram

Below are two Reels for showcasing multiple titles under specific categories. The first one showcases some of our favourite LGBTQ+ couples by using an iconic line from a "Heartstopper" character. The second reel showcases our licensed titles that have strong female leads with a fun search engine graphic.

Link to post: Instagram

Link to post: Instagram

Below are two Reels for "Heartstopper" and "Get Out". The first one is just a collage edit trend we wanted to do to showcase our favourite couple on "Heartstopper". This was also shared on the main Netflix account on Twitter. The second is an aesthetic montage for the movie "Get Out".

Link to post: Twitter + Instagram

Link to post: Instagram.

Below are some static graphics made for Instagram and Twitter. The first being two LGBTQ+ shows with similar scene moments. We paired NETFLIX favourites "Young Royals" and "Heartstopper" in this intimate moment shared by many people. The second post is a format that allows more conversation with the audience. It essentially finds an iconic moment/character to allow fans to recognize and engage with the content. The third post is a "New on Netflix" template from the global team where we have to input the upcoming titles.
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