In the summer of 2022, I joined the creative agency Sid Lee as a Content Creator. The main client I worked on was NETFLIX doing content creation for their Canadian social channels (Facebook, Instagram, Twitter) that are occasionally shared to global market channels, as well. With my partner, we pitch content ideas to the client, based on relevant online trends, for NETFLIX's original and licensed titles in Canada. It's been a fun and rewarding experience getting to work for this team that I'm so passionate about. Below are some of the content pieces I've been able to help pitch, create, and publish.
The first is a press junket for NETFLIX's "Drink Masters" and "Love is Blind". For this press junket, my partner and I were responsible for pitching five concepts for these cast members and only one being chosen for production. I was then given the footage after the shoot to edit in post production for our social channels (Facebook, Instagram, Twitter).
Below is a Netflix "rewind" showcasing all the iconic titles released within 2022. Taking inspiration from the Netflix menu, I titled it "Play From Beginning" and tied in the shows in one seamless edit. Link to post: Facebook, Twitter, Instagram (US), YouTube (Global).
Below is a recap of Young Royals Season 1. It mimics the "chaotic edit" aesthetic from the perspective of a fan. It focuses on the main couple to remind viewers of where we left off in Season 1 in preparation for Season 2. Link to post: Instagram, Twitter, Instagram (Australia & New Zealand).
Below is a meme format where we have to find pairings or couples and label them based on their character traits. This meant knowing the characters in order to come up with clever labels. Link to post: Instagram.
Below are two formats to showcase our titles. The first being a Search Engine asset to garner community engagement and to see if our audience agrees (Link to post: Instagram), and the second to come up with what we think our favourite characters are currently watching on our platform (Link to post: Instagram).
Below is a lookbook for the very fashionable character Drea in "Do Revenge". Link to post: Instagram.
Below is a meme format for Twitter where we played with the optics of image Tweets. In order to see the full post, you have to view the full image and swipe through. Link to the Tweet.
Link to post: Twitter
Below is a format for Twitter where we played with the new feature that allows you to include multiple videos and pictures in one post. These characters are from "Heartstopper" watching a scene in "Young Royals". Link to the Tweet.
Link to post: Twitter
Below are wallpapers for fans to download from the beloved show "Heartstopper". Many fans were happy to get high quality images in wallpaper dimensions for their favourite characters. Link to the Tweet.
Below are two Reels for Shailene Woodley and Miles Teller titles, and a Reel for "All Quit on The Western Front" Oscar nominations. The first Reel showcases both "The Spectacular Now" and "Divergent", which are two titles both Woodley and Teller starred in as romantic partners and fighting enemies. It's more to comment on that era of teen film with Shailene Woodley. The second Reel is showcasing all the Oscar nominations for "All Quiet on The Western Front". My goal was to showcase each nomination with specific examples playing in the background for categories like best production design, best cinematography, best visuals effects, etc.
Below are two reels for "Stranger Things" Season 4 and "The Umbrella Academy" Season 3. The "Stranger Things" IG Reel is clipping together scenes from the end of Season 3 where Hopper leaves a letter for El and she reads it. We pair this monologue with clips from Season 4 and ends with El's promise to keep the door open three inches and their ultimate reunion. The "Umbrella Academy" IG Reel showcases the actual scene in the show and then the BTS of their rehearsal to show.
Below are two reels for Netflix's "Do Revenge". The first is a Maya Hawke fancam that mimics fan edits and the second is a ranking of the best lines in the film. The second Reel was also shared by Maya Hawke on her personal IG Story.
Below is a Reel for "Do Revenge" with Sophie Turner's iconic line delivered in 3 different languages. This post was also posted on Netflix US Instagram and Twitter, and was also shared by Cami Mendes on her personal IG Story. The second Reel is a "scream therapy" Reel with iconic screams from some of our licensed and original titles.
Link to post: Instagram (CA), Instagram (US), Twitter (US)
Link to post: Instagram
Below are two Reels for showcasing multiple titles under specific categories. The first one showcases some of our favourite LGBTQ+ couples by using an iconic line from a "Heartstopper" character. The second reel showcases our licensed titles that have strong female leads with a fun search engine graphic.
Below are two Reels for "Heartstopper" and "Get Out". The first one is just a collage edit trend we wanted to do to showcase our favourite couple on "Heartstopper". This was also shared on the main Netflix account on Twitter. The second is an aesthetic montage for the movie "Get Out".
Below are two Reels for "Young Royals" and "Heartstopper". The first one is a crossover with Bridgerton. With the similar styling, we thought it would be fun to incorporate both shows in an unlikely crossover. The second Reel is from the perspective of the character Charlie in "Heartstopper" receiving the image he took with his love-interest Nick Nelson. This asset was particularly fun because there's a clip in the show where they actually take selfies together and the talent released the actual selfies taken on their person social accounts, which we took and came up with this fun asset.
Below are two Reels for "Wednesday" and "Young Royals. The first one is a loop of "Wednesday" staring into the camera. The idea for this asset came from the known fact that Jenna Ortega as Wednesday never blinks in the show. This asset was also shared on IG @NetflixKR and Twitter @Netflix. The second Reel is a "day in the life" of the main character Wille, poking fun at his regular behaviours in the show.
Link to post: Instagram, Korea IG, Twitter (US), Instagram (AUS + NZ)
Link to post: Instagram
Below are two Reels for "Wednesday". The first one showcasing what "Wednesday" would be like if it was a sitcom. This was a fun way to highlight how Wednesday is actually really monotone and rarely shows emotion. The second Reel is to showcase the contrast of the main villain and how he was able to fool, not only Wednesday, but the viewers as well. This was edited in a way to mimic "fancam" edits made by fans.
Below are two Reels for "Singles Inferno" and "Alice in Borderland". For "Singles Inferno", we edited the show as if it was a K-drama. If you're in the K-drama side of Tik Tok, you'll know that the end credits of K-dramas were a trend at one point so we decided to play with the idea for our favourite moments in "Singles Inferno" Season 2. For "Alice in Borderland", we synced two scenes together from Season 1 and Season 2 as it was revealed that all the characters crossed paths at the beginning of the show. This was to showcase the clever storytelling of the show and to remind viewers that we already saw this scene in Season 1.
Below are two Reels that ideated from "Ginny & Georgia". The first Reel highlights a quote from Georgia where she mentions how being happy means you have something to lose. Therefore, we wanted to do a supercut of all our favourite characters smiling but they all have one thing in common, which is the possibility of losing someone they love. The second Reel highlights another scene sync from two different episodes. In the latest season, we see this scene twice from Ginny's POV and Marcus's POV. Ginny's POV is bright and happy, while Marcus's POV is dark and gloomy. We wanted to highlight the contrasting perspectives they have in their lives, even though they love each other very much, which was a strong theme in the second season.
Below is a Reel highlighting the evolution of Millie Bobby Brown and a Reel on Cha HyunSeong in both "Single's Inferno" and "Physical: 100". With the announcement of her new movie "Damsel" coming out later in 2023, we wanted to showcase all the titles Millie Bobby Brown starred in as she is one of NETFLIX's favourite actresses since the beginning of her career. In the second Reel, Cha HyunSeong returns to TV on "Physical: 100" and plays a physical challenge similar to his time on "Single's Inferno", which brands him as the "pit king".
Below are two Reels for "She's The Man" and our favourite YA book heroines. The first Reel is a 60 second compilation of my favourite Amanda Bynes moments in the iconic "She's The Man". The movie is super quotable and is one of her best performances. The second Reel is a highlight Reel of our favourite YA book heroines who we've seen on our screens. It's to highlight all the ones before Alina Starkov in "Shadow & Bone", who's our current YA heroine.
Below are some static graphics made for Instagram and Twitter. The first being two LGBTQ+ shows with similar scene moments. We paired NETFLIX favourites "Young Royals" and "Heartstopper" in this intimate moment shared by many people. The second post is a format that allows more conversation with the audience. It essentially finds an iconic moment/character to allow fans to recognize and engage with the content. The third post is a "New on Netflix" template from the global team where we have to input the upcoming titles.
