In the summer of 2022, I joined the creative agency Sid Lee as a Content Creator. The main client I worked on was NETFLIX doing content creation for their Canadian social channels (Facebook, Instagram, Twitter). With my partner, we pitched content ideas to the client, based on relevant online trends, for NETFLIX's original and licensed titles in Canada. It's been a fun and rewarding experience getting to work for this team I'm so passionate about. Below are some of the content I've been able to help pitch, create, and publish. The first being a fake BeReal post from the POV of some of our favourite NETFLIX characters. 
Below is a meme format where we have to find pairings or couples and label them based on their character traits. This meant knowing the characters in order to come up with clever labels.
Below are two reels for "Stranger Things" Season 4 and "The Umbrella Academy" Season 3. The "Stranger Things" IG Reel is clipping together scenes from the end of Season 3 where Hopper leaves a letter for El and she reads it. We pair this monologue with clips from Season 4 and ends with El's promise to keep the door open three inches and their ultimate reunion. The "Umbrella Academy" IG Reel showcases the actual scene in the show and then the BTS of their rehearsal to show.

Link to post: Instagram

Link to post: Instagram

Below are some static graphics made for Instagram and Twitter. The first being two LGBTQ+ shows with similar scene moments. We paired NETFLIX favourites "Young Royals" and "Heartstoppper" in this intimate moment shared by many people. The second post is a format that allows more conversation with the audience. It essentially finds an iconic moment/character to allow fans to recognize and engage with the content. The third post is a "New on Netflix" template from the global team where we have to input the upcoming titles.
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