In the fall of 2024, I joined the creative agency Mint as a Content Creator. I got to work on CPG clients, such as GoGo squeeZ, making content from trending Tik Toks to memes.
Below is a four-stitch asset using user-generated content.
Link to post: Instagram
Below is a carousel of a venn diagram showing the difference between a parent's morning and after school schedule (Link to post: Instagram).
Below is a post that nods to the film 'Wicked'. This was a simple way to be part of the conversation happening online at the time the film was trending (Link to post: Instagram).
Below was a reactive post to Spotify Wrapped at the end of the year. On the second slide, we came up with song titles that related to trending songs of 2024 and GoGo squeeZ flavours (Link to post: Instagram).
Below are two simple graphic posts that invite the audience to comment their morning routines and the other shares a 2025 starter pack focused on new fitness goals.
Below is a lifetsyle shoot that showcases travel essentials for parents and kids (Link to post: Instagram).
Below is a motion asset that highlights the product's main RTBs.
Below are short-form videos that use trending sounds, highlight partnerships, and are original concepts. The production of these videos goes from quick trends to motion design.
Below is a Tik Tok slideshow post with a trending audio to showcase that we all just need a GoGo squeeZ pouch (Link to post: Tik Tok).
Below is an IG Story series prompting people to tap through to answer the call.
Below is an IG Story series that showcases a gift unwrapping with each slide.
Below is an IG Story series showing our followers how they can recycle their empty couches.
Below is an IG Story series highlighting a gift guide for the holiday season.
Below is an IG Story prompting our followers to let us know what era they are entering.
Below is an interactive IG Story that gives followers ideas for a stocking stuffer.
