Edwin Lo - Creator - GoGo squeeZ

In the fall of 2024, I joined the creative agency Mint as a Content Creator. I got to work on CPG clients, such as GoGo squeeZ, making content from trending Tik Toks to memes.

Below is a four-stitch asset using user-generated content.

Link to post: Instagram

Below is a carousel of a venn diagram showing the difference between a parent's morning and after school schedule (Link to post: Instagram).

Below are photoshoots highlighting a grocery shopping bag and a pumpkin carving setup. The goal of these lifestyle photoshoots is to show the product in-situation (Link to posts: Left, Right).

Below is a lifetsyle shoot that showcases travel essentials for parents and kids (Link to post: Instagram).

Below is a motion asset that highlights the product's main RTBs.

Below are two design assets that highlight the product's key RTB and a post-workout tote bag (Link to posts: Left, Right).

Below are short-form videos that use trending sounds, highlight partnerships, and are original concepts. The production of these videos goes from quick trends to motion design.

Link to post: Tik Tok

Link to post: Instagram, Tik Tok

Link to post: Instagram

Link to post: Tik Tok

Below is a Tik Tok slideshow post with a trending audio to showcase that we all just need a GoGo squeeZ pouch (Link to post: Tik Tok).

Below is an IG Stories prompting our followers to let us know what era they are entering.