In the fall of 2023, I rejoined the creative agency Sid Lee as a Content Creator. I got to work on amazing clients, such as Angel's Envy, making content to promote the Kentucky-based bourbon company.
Below are two cocktail videos I produced. I was in charge of pre-production (storyboards, propping, music), production (setup and lighting, directing, shooting), and post-production (editing and delivery). The video on the left is the original treatment we had for the cocktail videos. The video on the right is how we re-vamped the introduction of our cocktail videos.
Below is a video recap of an event for the company's Cask Release Day and a junket of two company representatives talking about the Cellar Collection Tri-Pack release. I had to standby for footage from the event videographer and then do a same-day edit.
Below are two compilation videos. The first is from a brand video provided by the bourbon company that needed to be adjust to a vertical video. The second is a compilation of user-generated content (UGC) from the brand's audience. We got permission from those users to clip together a video showcasing the brand's home distillery.
Below is a video asset that uses b-roll footage from events to invite audiences to sign up for our newsletter to receive exclusive offers and information on events. The second video is quick cut of photos with an intro video from a brand video. This asset is just about using existing campaign assets to create quick social edits.
Below is a video asset highlighting different kinds of garnishes. The second video is highlighting a partnership for a greener tomorrow.